
Taj Epicure
DELIVERABLES
Web Design | Branding | Graphic Design
Triature.co
AGENCY
Taj Hotels Resorts and Palaces relaunched its loyalty programme, InnerCircle, in 2015 with more benefits to its members. Some of these include: “an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members”. Epicure programme, an extension of Taj InnerCircle allows diners to earn and redeem points at more than 250 restaurants, 100 bars and 60 spas across over 80 Taj properties worldwide.
My role as visual design lead was to redesign the Epicure programme to make dining more rewarding at some of the most sought after restaurants in the world. Triature team and I delivered the following designs.










